List: SBWC | Curated by Monica Nilsen | Medium

May 6, 2024

6 stories

SBWC

In

UX Collective

by

Michael F. Buckley

How AI damages brand trust

The underlying concerns consumers hold towards companies adopting emerging technologies.

May 5, 2024

Neon pink “EXIT” sign illuminated against a dark ceiling

May 5, 2024

In

Management Now

by

David C. Wyld

The Confirmation Heuristic and Its Impact on Business Strategy

How bias for the familiar or the favored can lead companies down a bad path… and how to avoid this management pitfall

Apr 24, 2024

Confirmation Heuristic

Apr 24, 2024

In

Management Now

by

David C. Wyld

The Blue Ocean Strategy

How to create uncontested market space to drive growth and profitability for your business

May 2, 2024

blue ocean water

May 2, 2024

In

Write A Catalyst

by

Lea Bardot

How I Use The (Insane) Hermès Marketing Strategy To Grow My Writing Business

And how you can too.

Apr 14, 2024

How I Use The (Insane) Hermès Marketing Strategy To Grow My Writing Business

Apr 14, 2024

Mark Schaefer

How industries are being disrupted through stories

I was recently working with a long-established, traditional US retailer that is being disrupted through stories.

Apr 11, 2024

How industries are being disrupted through stories

Apr 11, 2024

In

Embedded Brand Strategy

by

Michelle Wiles 🪄📈

How to turn around a brand (ft Doc Martens and Birkenstock)

Doc Martens has lost 85% of value post 2021 IPO. Where can the brand go now?

Apr 18, 2024

Apr 18, 2024

Monica Nilsen
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Life: A perplex dance between Yin and Yang ☯️ Pick your passions & poisons and choose to live without fear. Grow, fall and rise sunshine.
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